Gemstone Lights brings illumination and innovation together to elevate your environment
What sets Gemstone Lights apart from other products on the market?
We have many different elements in our product that set us apart from competitors. The incredible features and innovative technology are the most obvious differentiators that drive our products. You get a lighting solution that’s not only visually stunning but also offers a level of customization and personalization that’s hard to find elsewhere.
Our track lights, combined with our proprietary controller, gives users the ultimate control. Powered by a cloud-enabled app, our lighting systems allow you to choose any colour, pattern, or animation you could possibly imagine. The Gemstone Lights HUB app empowers users to address each light individually to create beautiful architectural patterns, and makes their house shine for any celebration.
Another standout feature is the durability and weather resistance of Gemstone Lights. Our lights are built to withstand the elements of all seasons without facing damage from snow, rain, or extreme hot temperatures. Our track lights come with IP67 waterproofing and a strong UV rating to ensure they’ll shine brightly for years to come.
Going beyond just our product, we aim to set ourselves apart from competitors by going above and beyond to provide an exceptional experience for every customer. From installation to app and providing access to our Customer Support team, we are available to support Gemstone Lights users however needed.
Lighting is an incredibly important product for spaces of all kinds, whether its residential, office, or commercial. Can you tell us about how Gemstone Lights is staying innovative in its product offerings?
Lighting plays a crucial role in creating the perfect ambiance and enhancing the overall experience in any space, but lighting is not just about illumination; it’s about transforming spaces into captivating environments.
Embracing the power of smart home systems, the way Gemstone Lights does add a whole new dimension to the home lighting experience. By seamlessly integrating with platforms most people already have in their homes, users gain the ability to control and customize their lighting through mobile apps or voice commands. When it comes to staying innovative, making sure we’re at the forefront of these integrated, customizable options is key for our customers. Each and every home needs a different lighting though they maybe similar as well in same community, we cater lights based the lighting required for the space and dimension of the area – by offering the widest possible range of colors, patterns, and effects in our products, we know customers will be able to create the lighting solution of their dreams.
We’re also working hard to stay ahead of the game by keeping up with new trends, and preferences. Our product design team is constantly researching and integrating emerging technologies to push the limits of what’s possible and deliver best products to the future generation.
What are the plans you have to scale up your business?
Scaling the business is one of our top priorities – we’ve got big plans for Gemstone Lights. One of our big focuses is expanding our market reach. We’re already making waves in the residential lighting industry, and now we want to take it to the next level by exploring further partnerships with commercial and industrial partners. We’ve seen the potential our product has to take these businesses’ storefronts to the next level, and our versatile lighting solutions have huge potential here.
We’re also focused on continuing innovation. We have a dedicated team of engineers and designers who are constantly brainstorming new ideas and enhancements to our existing product line, as well as launching some exciting new product options to bring Gemstone Lights further into your home. We’re committed to staying at the forefront of lighting technology and offering our customers cutting-edge solutions that amaze and delight. Overall, we’re excited about the road ahead and can’t wait to see Gemstone Lights shine even brighter in the years to come!
Can you tell our readers about your company’s journey?
So far, Gemstone Lights has been an exhilarating ride filled with innovation, passion, and unwavering commitment to brightening up people’s lives. Our journey began in 2016 when our founder, Tate Leavitt, grew frustrated with the lack of high-quality permanent outdoor lighting options available on the market. Determined to find a better way, he set out to create a system that could withstand the harsh winters of Calgary, Alberta, and enhance the aesthetic of any home.
With the release of our initial “Gemstone Lights 1.0” system, we quickly established ourselves as industry leaders, thanks to our Bluetooth controller that allowed for a wide range of custom colors and patterns. But we didn’t stop there. We are constantly striving to improve and evolve our products, introducing game-changing features such as dedicated 2800k warm white bulbs and the ability to control each light individually. These advancements have enabled us to offer a cloud-based hub controller that allows customers to control multiple Gemstone Lights products through one app, regardless of their location.
Today, we have grown to offer our products in over 300 markets across North America. Our commitment to quality and innovation remains at the forefront of everything we do, and we are dedicated to making high- quality outdoor and indoor LED lighting solutions available to everyone.
What are some of the challenges you faced in the business? What would be your advice to future entrepreneurs?
We’ve definitely faced our fair share of challenges in the business over the years. One major challenge we encountered at Gemstone Lights was building brand recognition. In a sea of competitors, it’s tough to make your mark and stand out. We had to invest time and resources in marketing strategies that would resonate with our target audience. With some patience, creativity, and innovative thinking, our brand started to shine through in the market. Another hurdle we faced was scaling our operations. As demand for our product grew, so did the pressure to deliver. We had to streamline our processes, optimize our supply chain, and invest in talented individuals who could handle the increased workload. It was a delicate balancing act, but with perseverance and a clear vision, we managed to grow our business without compromising on quality.
The best advice for future entrepreneurs would be to embrace failure. It’s not the end of the world when things don’t go as planned. Failure is a stepping stone to success. Learn from your mistakes, adapt, and keep pushing forward. Surround yourself with a talented team who shares your passion and values. Collaboration and diversity of thought are catalysts for innovation. You just need to believe in your vision, stay true to your values, and let the challenges fuel your entrepreneurial spirit.
What major trends or industry shifts do you anticipate in the near future? How is your company preparing to capitalize on them?
Our team is constantly keeping our eyes on the horizon for major trends and industry shifts, and we have some exciting things in store.
One major trend we’ve already seen and anticipate to continue is the growing demand for smart home technology. People are getting more and more interested in controlling their homes with just a tap on their smartphones. Our Gemstone Lights system has been integrated with popular home automation platforms since day one, allowing homeowners to easily control their outdoor lighting with the touch of a button. It’s all about making life simpler and more convenient for our customers.
Another industry shifts we’re closely watching is the increasing emphasis on sustainability and energy efficiency. People are becoming more conscious about their carbon footprint, and outdoor lighting is no exception. That’s why we’ve been investing heavily in developing energy-efficient LED technology and exploring renewable energy sources to power our lights. Our systems are rated to last around 23 years before replacements become necessary, and running the system adds about $50 to your power bill each year. We want to provide our customers with eco-friendly lighting options that not only save them money but also contribute to a greener future.
In terms of capitalizing on these trends, we’re focused on ramping up our research and development efforts to stay at the forefront of smart home technology and energy efficient lighting solutions. We want to continue offering our customers the most advanced and innovative products in the market. We’re excited about the future and the opportunities it holds, and we’re doing everything we can to ensure that we’re prepared to meet the evolving needs of our customers in this ever-changing landscape.
Can you share the values and work culture that drives your company?
At Gemstone Lights, our company’s values and work culture are at the heart of everything we do. We believe in creating an environment where everyone feels empowered, inspired, and valued. One of our core values is innovation. We thrive on pushing boundaries and thinking outside the box. We encourage our team members to come up with fresh ideas, take calculated risks, and constantly strive for improvement. We believe that innovation is the key to staying ahead in today’s fast-paced world.
Another value that drives us is integrity. We firmly believe in conducting business with honesty, transparency, and ethical practices. We foster an atmosphere of trust among our employees, customers, and partners. This commitment to integrity guides our decision-making process and forms the foundation of our relationships.
Collaboration is another cornerstone of our work culture. We understand that the best ideas often come from diverse perspectives and teamwork. We encourage open communication, active listening, and mutual respect among our team members. By fostering a collaborative environment, we harness the collective intelligence and creativity of our workforce.
Lastly, we have a strong customer centric focus. We believe in going the extra mile to deliver exceptional products and services that exceed customer expectations. We strive to build long-term relationships with our customers by providing outstanding support and continuously improving our offerings. Overall, Gemstone Lights is driven by a culture of innovation, integrity, collaboration, and customer centricity. These values shape our decisions, actions, and interactions every day, as we work towards our mission of transforming the way people experience and illuminate their spaces.
“Lighting plays a crucial role in creating the perfect ambiance”
“The Gemstone Lights HUB app empowers users to address each light individually to create beautiful architectural patterns, and makes their house shine for any celebration”