Global Catalyst Advisory: Innovating Sustainability Solutions and Transforming Businesses
Boutique Strategic Advisory Firm
Global Catalyst Advisory was first conceived as a boutique strategic advisory firm with a unique blend of strategic advisory, technologies, thought leadership and academic rigor. It believes in a scientific and evident-based approach in analysing client’s challenges, while proposing innovative but sustainable solutions.
Global Catalyst Advisory has served numerous publics, private sector and Non-Governmental Organization clientele across South East Asia, Middle East, Europe and American continents.
Awards Winning Enterprise
As a testimonial of its competence, the Global Catalyst Advisory had won numerous awards in Asia in the past including ‘Asia Sustainable Leadership Awards’ in both Game Changer and Innovation categories, as well as, the Brands for Good Awards. The Game Changer awards notably was awarded to recognize how he has helped transformed Social Enterprises and Agricultural industries towards a sustainable business model leveraging on Web3, blockchain and tokenization. Victor being the CEO was awarded by UK award organization as “The Most Influential Sustainability CEO in South East Asia” and the US-based FinNext ‘Excellence in Financial Leadership’ Awards for his lifelong career in providing financial advisory to strengthen small medium enterprises, NGOs, United Nations Global Compact and various charitable organizations.
Sustainability Project – Transforming Agricultural Practice
One of the early sustainability projects which Global Catalyst Advisory helps to resolve the plight of small-hold farmers in South-East Asia who were squeezed by middle-man in profit, bullied by landlord and sinking into poverty cycle. These farmers constitute 17% of Global workforce.
With the initiative Global Catalyst transforms traditional farm towards a closed-loop and zero-carbon footprint Multiponics technologies. The project revolutionizes agricultural practices with containerised aquatic farming which irrigates the vegetables plot with its discharged water, while concurrently fertilizes the soil with organic poultry farm wastes from farmed chickens. All resources and wastes within the farm are recycled without polluting the Environment. The Multiponics system leverages on racks and containers which facilitates modern farming at rooftop and concrete ground of urban cities. Each containerised aquatic tank is able to grow some 300 1.5kg fishes like groupers or cod fish.
“We first innovated this system leveraging on Design Thinking and Systems Tools when a Philippines mayor spoke to us on wasted farmland in its township which requires huge capital to irrigate and establish power grid to resurrect the vast abandoned land. The mayor highlighted that the farmers became nomadic and abandoned the land when the land loses its fertility or after long drought. Because of the nomadic nature, the farmers and families are stuck in vicious poverty loop”, Victor Tay, the Chief Executive Officer of Global Catalyst Advisory elucidated.
The vertical farm comprises of racks for vegetables and containerised aquatic farm preempted the issue of infertile land since we grow vegetation from elevated racks disregarding the land. In fact, the harsher the environment, the better our system is in reducing carbon footprint and resolving issues of the nature.
Given the Multiponics systems and rejuvenated business model, as well as, the ability to alleviate poverty, we propose our project to University of Oxford under code name, “Plenitude”. Plenitude is the name for Celtic God for abundance and wealth of food. The University of Oxford in turn proposes a farming platform to disintermediate middle-men and distributors to sell direct to the restaurants and f&b operators. In South-East Asia, distributors were well known to take advantage on small farmers grossing huge margins while at times leaving farmers to sell at a loss. The improved system fulfilled some 9 Sustainability Development Goals but also helps to disrupt the vicious poverty cycle as well as ensuring continued food supply with zero hunger to the region.
Addressing Sustainability Challenges through Web 3
Victor further explained on the state of affair with sustainability challenges, “While globally, 37 industrialized countries have ratified Kyoto Protocol in 1992 to reduce the emission of greenhouse gases, it did not reduce the overall greenhouse emission. Subsequently the movement extend towards 196 countries, which ratified the Paris Protocol in 2015 to ensure a great push towards climate change. However most developing economies highlighted climate justice when developed economies have outsourced the most pollutive industries to these nations which are saddled with the drudge work to reduce emissions. Concurrently, with the advent of carbon credits and trading, the multinationals were monetizing on the credits which the farmers engaged in the afforestation activities and natured-based solutions were inequitably incentivised. In this modern era, there has to be a technology mechanism towards a more equitable rewards to the lower echelons.”
Digital Tree, Tokenization and Carbon Credits
With this, Global Catalyst Advisory leverages on dynamic monitoring, reporting and validation technologies (DNRV) which is a combination of web3 technologies of blockchain to ensure traceability of these nature-based afforestation. The company leverages IOT, satellite, drones and blockchain to assure permanence and immutability of the afforestation projects implemented. These projects upon pledging to a carbon reduction projection and credits will be securitized by blockchain to ensure the trees are protected. Satellite and IOT images have also helped monitor these trees against illegal logging.
With the technologies, Global Catalyst Advisory has moved towards unleashing consumerism to participate in carbon reduction projects which were usually an institutional play. “Current carbon credits were merited and traded based on a full tonnage. The advent of web3 technologies allows fractionalizing the tonnage of carbon credits and hence empowering consumers to participate. In this aspect, consumers may aggregate the credits and generate greater liquidity to the carbon credit market. Concurrently we provided a full transparency and traceability to every carbon certificate to authenticate the carbon value chain against greenwashing”, Victor explained.
In their latest endeavour, Global Catalyst Advisory is collaborating with a 40,000-acres durian plantation to link consumer’s participation through growing to digital tree in metaverse while linking to growing a real tree at the plantation. This allows carbon credits to be accrued to all parties.
And in this regard, Victor emphasized that the farmers who are involved in the actual plantation would have their carbon credits interests safeguarded through blockchain. This fulfils his ideology of balancing triple bottom line of People, Planet and Profit.
Victor emphasized, “We believe that innovation is the key to maintaining interests of all stakeholders. Many organizations have sought the easy way out of using only financial as the guiding light to its decision making. This invariably resulted in many vulnerable groups being marginalized. Technologies is able to bridge the gap, balance all stakeholders interests, while seeking breakthrough in prevalent industry processes.”
The CEO of Global Catalyst Advisory, Victor Tay, was a scholarship recipient at the University of Oxford Executive MBA programme. Victor emphasized that Global Catalyst Advisory like Oxford and Oxfam aims to “Resolve World’s Problems” while offering client solutions on strategic long-term basis. He explained that the firm only picks projects which will fulfil the triple bottom-line of people, planet and profit. He shared that, “We are different from other advisory firms as we believe the solutions derived should transform inefficient and unproductive business model. Many businesses were disrupted as they overly emphasize on financial gain that it ceases to provide value. We believe that all successful and sustainable businesses must fulfil the equilibrium of preserving the planet, fulfilling people’s expectations while generating profit as a collective outcome.”
Victor elaborated in a philosophical manner, “I have learnt where God uses the most unlikely everyday hero like David, a shepherd, to defeat the monstrosity and towering problems like Goliath. On daily basis, I reminded myself to search for small prints left by God as solutions to ready challenges. In United Nations, I have learnt symbiotic natural pairing by housing retired villages together with Childcare Centre that provides symbiotic effect of senior citizen’s love, attention and care with the yearning children. And also in Farmlands, I learnt that farm discharge and wastes can be treated as closed-loop resources to resolve water, fertilizer issues and energy issues. It is usually when abused nature’s pairing that resulted in environmental abuse and resource wastage”. He pointed that in fact many businesses intelligence and data mining had revealed systematic patterns and affinity pairing in solutioning, “It is not unusual that many innovators and scientists have drawn creative solutions from nature’s system and harmony.”