As the latest major retailer to offer holiday offers earlier in 2022 to tempt cautious shoppers dealing with tighter budgets, Amazon announced that it would stage a second Prime Day-like shopping event the following month.
Members of Amazon Prime will have early access to items that will be discontinued on October 11 and 12. This year’s “Prime Early Access Sale” occurs after Amazon’s yearly Prime Day in July.
These kind of sales events have long been utilised by the Seattle-based e-commerce giant to entice customers to sign up for its Prime membership, which provides better prices and faster shipping for $139 per year. However, the shopping event in October will mark the first time Amazon has hosted a significant sales drive twice in a single year.
In recent months, Amazon’s retail business had slowed considerably. Additionally, the shopping festival denotes a realisation by the company that it must offer greater discounts to consumers who are suffering from inflation during what is anticipated to be a difficult holiday shopping season for merchants.
According to economists, many frugal shoppers will stretch out their spending this year and purchase gifts before costs increase later.
Vice President of Amazon Prime Jami Ghani stated that in contrast to July’s Prime Day event, which, for example, concentrated on back-to-school items, the company will provide discounts on goods and digital items that are particularly pertinent for the holiday season.
He would not, however, say whether the fall sale would become a regular occurrence for Amazon in the future.