WHAT IS IT? According to Business Korea, Amorepacific has introduced its Laneige brand via Atocosme Online and the company’s Tokyo store in Harajuku.
The specifics The Neo-Cushion and Lip Sleeping Mask were the top-rated products in their categories on the Japanese review platform LIPS, which allowed Amorepacific to gauge consumer interest in the Laneige brand before its official introduction.
The Neo-Cushion, Lip Sleeping Mask, and Cica Sleeping Mask have since been introduced by the business in the Japanese market.
HOW COME? According to reports of an increase in Korean cosmetic imports into Japan, interest in K Beauty is rising.