As the top soft drink manufacturers in the world sever connections with Russia, local maker Chernogolovka strives for a 50% share of the market there, which is close to $9 billion.
Due to restrictions and sanctions imposed as a result of Russia’s activities in Ukraine, a large migration of Western companies has given Russian enterprises and entrepreneurs an unexpected chance.
After the village outside of Moscow where the company was created in 1998, Chernogolovka produces energy drinks, herbal lemonades, snacks, bottled water, and, as of May 2022, Cola Chernogolovka.
According to CEO Natalina Sakhnina, the privately held company is growing by twofold this year and anticipates a 30% market share in two years, up from about 8.5% at the end of 2021.
Chernogolovka is and will continue to be the top manufacturer of soft drinks in Russia, according to CEO Sakhnina. She continued by saying that they were aiming for and working for complete dominance of the Russian soft drink market.
The non-alcoholic beverage sector in Russia generates $8.8 billion in revenue, according to statistics provider Statista.
Although PepsiCo and Coca-carbonated Cola’s beverages are still available in Russia, they will eventually run out of stock, opening the door for local producers to enter the market.
In March 2022, PepsiCo and Coca-Cola stopped making and selling Russian soda.